Why Being Rich Dad Trusted Matters
Each year, millions of people entrust their financial well-being to Rich Dad. When we endorse our trusted service providers, we are transferring the trust of our audience onto to the providers who earned it. As of 2023, Rich Dad had:
Over 27 years of cultivating and protecting a brand people trust.
Over 32 million Rich Dad Poor Dad copies sold worldwide.
The Rich Dad directory is visible to 200,000 users per month.